Brief:

We were challenged to create the spatial branding and graphics for an iconic Philadelphia building amenity space. Our task was to create something that spoke to the history of the city but bold enough to surprise visitors.

Solution:

Our solution was to look into the history of Market Street and provide a synergy between the past and the future. We took old photos and re-textured and finished them to extraordinary scale in order to give them a larger than life appeal. We then took the influences of pop art and Philly's urban art fame into one of a kind invader characters photo-bombing the portraits to create this relationship that is of essence to Philly's urban fabric.