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APRS

San Juan, Puerto Rico

Brand Identity
Collateral

Brief:

APRS is a non for profit organization that seeks to promote the sustainability development on the island of Puerto Rico. APRS approached ROCK3RS to assist them in developing an identity that appeals to a young generation that continues to grow their social and environmental philosophy and initiatives. They seek to inform and build a community of residents and professionals to come together and discuss the sustainability issues in the island.

Solution:

The identity mark is a sphere that not only connects us to a more global effort to sustainability but localizes the mark with the vibrant and tropical colors in combination. The colors define the layers of water, wind and sun as they dynamically transition from one end to another. The identity system was kept colorful, bold and modern in order to appeal to young professionals and business partners.

APRS is a non for profit organization that seeks to promote the sustainability development on the island of Puerto Rico. APRS approached ROCK3RS to assist them in developing an identity that appeals to a young generation that continues to grow their social and environmental philosophy and initiatives. They seek to inform and build a community of residents and professionals to come together and discuss the sustainability issues in the island.

Solution:

The identity mark is a sphere that not only connects us to a more global effort to sustainability but localizes the mark with the vibrant and tropical colors in combination. The colors define the layers of water, wind and sun as they dynamically transition from one end to another. The identity system was kept colorful, bold and modern in order to appeal to young professionals and business partners.

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10 / A strong, vibrant color gradient identifies the three pillars of energy (Hydro, Wind, Solar) most feasible on the island.

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