Aroma de la Montana
New York, New York
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Brand Identity
Illustration
Packaging
Brief:
Aroma de la Montaña is a premium coffee brand with direct roots in Colombia. Known for its rich history in coffee, we wanted to create a narrative that connects customers to the actual farm and land where the coffee comes from.
Solution:
Our goal was to give Aroma de la Montaña an authentic identity and colloquial visual assets to bring customers closer to the land and culture of their favorite drink. We created a series of etched illustrations that resonate the nostalgia of place and a series of illustrations to create different tiles that carry some of the local motifs into the diverse roasts of coffee they offer.
Aroma de la Montaña is a premium coffee brand with direct roots in Colombia. Known for its rich history in coffee, we wanted to create a narrative that connects customers to the actual farm and land where the coffee comes from.
Solution:
Our goal was to give Aroma de la Montaña an authentic identity and colloquial visual assets to bring customers closer to the land and culture of their favorite drink. We created a series of etched illustrations that resonate the nostalgia of place and a series of illustrations to create different tiles that carry some of the local motifs into the diverse roasts of coffee they offer.
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