Candler Building

Baltimore, Maryland
589,380 sq. ft.
–
Brand Identity
Experiential Graphics
Signage
Custom Fabrication

Brief:

ROCK3RS was approached to create a graphic and environmental identity to the newly renovated Candler Building in Baltimore.   The 589,380-square-foot, 12-story Class A office building is now called by its address, 700 E. Pratt and it's located by the waterfront in the heart of the downtown area of Baltimore.

Solution:

Working in collaboration with an architecture team, we developed a comprehensive environmental graphic and signage system that enhances the architectural experience and orients users throughout the building. We created a diverse set of elements that speak to the history of place and embraces the industrial roots of the building. Keeping a bit of grit to this great industrial history, we designed a collection of custom wall-coverings, illustrations, remastered photographs and hand painted signage. The result is a rich palette of textures, visual elements and historic cues to complete the architectural experience in the exterior and interior spaces of the building. 

ROCK3RS was approached to create a graphic and environmental identity to the newly renovated Candler Building in Baltimore.   The 589,380-square-foot, 12-story Class A office building is now called by its address, 700 E. Pratt and it's located by the waterfront in the heart of the downtown area of Baltimore.

Solution:

Working in collaboration with an architecture team, we developed a comprehensive environmental graphic and signage system that enhances the architectural experience and orients users throughout the building. We created a diverse set of elements that speak to the history of place and embraces the industrial roots of the building. Keeping a bit of grit to this great industrial history, we designed a collection of custom wall-coverings, illustrations, remastered photographs and hand painted signage. The result is a rich palette of textures, visual elements and historic cues to complete the architectural experience in the exterior and interior spaces of the building. 

1 / PHOTO: JOSE HERNANDEZ

2 / PHOTO: JOSE HERNANDEZ

3 / PHOTO: JOSE HERNANDEZ

4 / PHOTO: JOSE HERNANDEZ

5 / PHOTO: JOSE HERNANDEZ

6 / PHOTO: JOSE HERNANDEZ

7 / PHOTO: JOSE HERNANDEZ

8 / PHOTO: MAX CUZMUC

9 / PHOTO: JOSE HERNANDEZ

10 / PHOTO: JOSE HERNANDEZ

11 / PHOTO: JOSE HERNANDEZ

12 / PHOTO: JOSE HERNANDEZ

13 / PHOTO: JOSE HERNANDEZ

14 / PHOTO: JOSE HERNANDEZ

15 / PHOTO: JOSE HERNANDEZ

16 / PHOTO: JOSE HERNANDEZ

17 / PHOTO: JOSE HERNANDEZ

18 / PHOTO: JOSE HERNANDEZ

19 / PHOTO: JOSE HERNANDEZ

20 / PHOTO: JOSE HERNANDEZ

21 / PHOTO: JOSE HERNANDEZ