Confidential Client
Jersey City, New Jersey
207,000 sq. ft.
–
Experiential Graphics
Signage
Custom Fabrication
Brief:
ROCK3RS was called upon to work on a 207,000 square feet corporate interiors project in need of environmental graphics and signage to accompany the architectural experience and brand vision.
Solution:
Our concept was to bring the essence of the neighborhood into the interior space. We broke up the floorplan into quadrants with cardinal points in order to help orient people within the space. We studied the scale of different neighborhoods and elaborated several conceptual executions where we take the neighborhood foliage into different areas on multiple floor levels while also integrating branded elements to bring pride and warmth from public facing areas all the way to focused work areas.
ROCK3RS was called upon to work on a 207,000 square feet corporate interiors project in need of environmental graphics and signage to accompany the architectural experience and brand vision.
Solution:
Our concept was to bring the essence of the neighborhood into the interior space. We broke up the floorplan into quadrants with cardinal points in order to help orient people within the space. We studied the scale of different neighborhoods and elaborated several conceptual executions where we take the neighborhood foliage into different areas on multiple floor levels while also integrating branded elements to bring pride and warmth from public facing areas all the way to focused work areas.
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