Fast Company

Brief:

Our team was approach to develop editorial illustrations for an Amazon Echo product article on Fast Company.

Solution:

We wanted to strengthen the bond between illustration, technology and the brand.  In order to create that strong connection, we utilized a tight color palette that the product uses in their animated light when spoken to. This approach acts as an active agent to the many utilitarian uses of the product and further narrates the product offering. The icons were created in a casual and minimal aesthetic in order to connect many of them into the badge compositions.

Our team was approach to develop editorial illustrations for an Amazon Echo product article on Fast Company.

Solution:

We wanted to strengthen the bond between illustration, technology and the brand.  In order to create that strong connection, we utilized a tight color palette that the product uses in their animated light when spoken to. This approach acts as an active agent to the many utilitarian uses of the product and further narrates the product offering. The icons were created in a casual and minimal aesthetic in order to connect many of them into the badge compositions.

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