Brief:

Hero Doughnuts and Buns is a one of a kind food destination with significant growth in the southern part of America. They are known for their hand punched doughnuts and burgers.

Our goal was to give Hero Doughnuts and Buns a new visual identity that reflects the energy, craftsmanship and mission to become one with their community. With their rapid growth, we were challenged to consider their growing offerings and consider their expending markets and demographics.

Solution:

The brand intention is to be one with the community, therefore our client tasked us with the challenge to create and build the identity around language and graphics that feel warm, young, energetic and inclusive. We developed the identity to be crisp, minimal and bold in order to evoke the energy and youthful characteristics of its brand experience.