Hot Dog Pete’s
Atlanta, Georgia
900 sq. ft.
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Strategy
Brand Identity
Illustration
Menus
Collateral
Environmental Graphics
Packaging
Signage
Architectural Consulting
Hot dogs are an iconic American food staple influenced by many cultures and recipes that continue to evolve. In Birmingham, Alabama, the hot dog game is strong thanks to a large immigrant population of Greeks who have been successful food purveyors for several generations.
Our role was to refresh and relaunch the history of this hot dog brand to a new generation. With upcoming expansion into urban markets and a wider demographic, the specialized hot dog concept Hot Dog Pete's needed their identity to be reimagined into something fresh but rooted in the nostalgia of Americana culture. The brand approach was a craft food and happy centric pursuit that appeals to a cool, forward thinking and community centric users.
Our role was to refresh and relaunch the history of this hot dog brand to a new generation. With upcoming expansion into urban markets and a wider demographic, the specialized hot dog concept Hot Dog Pete's needed their identity to be reimagined into something fresh but rooted in the nostalgia of Americana culture. The brand approach was a craft food and happy centric pursuit that appeals to a cool, forward thinking and community centric users.
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