Brief:

A growing and leading company in its market, House of Spices wanted to create an identity to their new workplace Headquarters. Our role was to create a graphic language that unfolds not only in a two dimensional plane but also in some specialty architectural pieces.

Solution:

Our approach was to design and implement a graphic system that introduces the palette of spice and earthy textures from India. We divided the space into zones and identified areas that could help activate and express their brand within the workplace environment. The zones are connected by only one main circulation path; this needed to be exciting, just as an urban street in India would catch your attention with different activities out in the open. The play of color and scale with the use of cork, metal screens, film and signage creates a nice balance that adds life and functionality to the office.