Brief:

Locust Street Group, a strategic communications and public affairs firm, is reimagining its Washington, D.C. office environment to better reflect its brand identity and culture of collaboration, insight, and influence. The environmental graphics will serve as a physical expression of the firm’s values—clarity, connection, and purpose—while enhancing the overall workplace experience.

Solution:

We created a dynamic, sophisticated environment that reflects the firm’s role as a trusted advisor and thought leader. We utilized their vision to create a hospitality experience with mid century gestures that grew from their logomark and developed architectural elements, photography and illustrations to articulate their brand expression and placemaking graphics in key areas: reception, meeting rooms, and collaboration zones. The result is a sophisticated layering of graphic and architectural gestures that anchors them as a workplace filled with authenticity and culture.