Brief:

As one of the leading telecommunications supplier in America, Millenniun was seeking to establish a new interior experience at their headquarters in Delavan, Wisconsin. ROCK3RS was commissioned to develop their corporate graphics, signage and custom sculpture using their own inventory in order to tell their story and strengthen their product knowledge throughout their interior space.

Solution:

Our solution was to create a visually striking and effective design layers that enhances brand visibility, improve employee experience, and ensures consistent communication across all locations. From clear brand messaging at the office's entry to physical use of their product as architectural elements, the experience becomes clearly personal to the brand. The use of red is used to activate certain experiential spaces and lead people from use side of the building to the other. The use of their products as architectural elements further strengthens our mission to demonstrate their innovation and commitment to educating everyone on their product offerings.