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Sportsnet New York

New York, New York
85,000 sq. ft.

Experiential Graphics
Signage

Brief:

As the leading sports channel in the local New York market, Sportsnet New York (SNY) embarked on a relocation and consolidation to a new 85,000 sf space at 4 World Trace Center. Our role was to work with interior designers in order to create a comprehensive signage plan as well as environmental graphics.

Solution:

SNY needed a space that reflects their essence and love for sports while still maintaining the formality to run a business in the media capital of the world. Our graphic intervention kept the graphics with blue tones from their identity in order to complement the architectural fabrics and textures. We also added a layer of an abstract sports ticker motif to add privacy and distraction to all transparency layers.

As the leading sports channel in the local New York market, Sportsnet New York (SNY) embarked on a relocation and consolidation to a new 85,000 sf space at 4 World Trace Center. Our role was to work with interior designers in order to create a comprehensive signage plan as well as environmental graphics.

Solution:

SNY needed a space that reflects their essence and love for sports while still maintaining the formality to run a business in the media capital of the world. Our graphic intervention kept the graphics with blue tones from their identity in order to complement the architectural fabrics and textures. We also added a layer of an abstract sports ticker motif to add privacy and distraction to all transparency layers.

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