Brief:

We were invited to develop a graphic language that represented the vision and mission of the organization in a method that was more artistic in order to accompany an archive of acquired art they already have. The approach encompassed the creation of two experiential arrival points where they wanted staff and guests to feel inspired and welcomed into the space. The scope began to grow and fold other spaces into a system of graphic elements that layered, tell a story through photo, art, sculpture and graphics.

Solution:

With a mission to protect America's public wild lands, we faced a sense of responsibility and an urge to create something that brought meaning and inspiration to the project. We knew we had a lot of territories to cover and it became daunting to be inclusive of all data and locations while staying flexible as the range of protection continues to grow over the next generation. In order to stay wider and more abstract, we decided to approach the language from a foliage and terrain point of view. This gave us a more poetic approach while staying more abstract in our approach to ideas. The solution became a set of sculptural wall pieces that measure more than 80 linear feet where we create pattern and texture with foliage and regions of protection throughout America.