Brief:

US Travel Association's 20,000 sq. foot penthouse office space is flooded with light and meant to articulate the organizations mission of leisure and travel across America. Our role was to bring texture, geographical context and small details to the space that generate a connection to travel in different methods.

Solution:

Our solution was to replicate a travel sequence in order to unfold details that occur between point A to point B in your travel process. Whether it is a digital ticker at an airport or train station, signage for a train cart or boarding, to scenic vignettes of regions across America, we recreated an array of details that resonate with the travel culture. We divided the floorplan into regions in order to create specific artwork that creates the mood of traveling into a specif region of the country. This helped organize the color palette, textures and imagery.