Brief:

We were approached to assist and lead the experiential graphics and signage elements to an entire corporate re-stack fit out. Our scope included signage, distraction films, privacy film, wayfinding and environmental graphics. Our approach was to identify a unique color per floor to assist in wayfinding while also reinforcing the architectural materiality on each floor. We then took each floor and identified a unique currency to further locate and identify different key spaces.

Solution:

When standing in the internal stair volume, you can notice the gamma of colors that identifies each floor. You get a peak at the linearity and texture each central core provides and the activity of color and graphic elements that the social/public zones within the floor plate anchors.